And when they did hit that refresh button, friends, family and community came out on top of that list, and things like money and career went down a notch. People hit the refresh button on their priorities. My theory is that there are three major influences that are motivating people to move. What’s behind the flurry of moves to cities including Billings? (This interview has been condensed and edited for clarity.) Subscribe to The Leadership Brief by clicking here. Many of the beneficiaries of such moves are sunny, warm-weather cities in Florida and Texas, but Billings has benefited from people leaving pricey housing markets in California and the Seattle area. According to a Zillow study in April, 11% of Americans moved during the pandemic, which has generated a profound shift in priorities for many people. 1 emerging housing market, based on its affordability and draw for newly flexible workers.īillings, like many smaller cities, has experienced an influx of newcomers since the pandemic and remote work sent many Americans in search of cheaper housing and a less stressful lifestyle in homes with more space and shorter commutes. “Billings real estate market ranks hottest in the country,” the newspaper declared, citing a Wall Street Journal index, which ranked Billings as the No. But the lead story was on the housing boom sweeping the nation and its impact on Montana’s biggest city. The July 21 front page of the Billings Gazette included the following stories: a local man used a bow and arrow to catch a world-record paddlefish (92 lb.), searchers reported a possible sighting (which proved false) of a missing hiker, and Montana coal production dropped sharply last year.
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